Salesforce is a customer engagement platform that provides a host of applications to codify and streamline engagement with many types of constituents, track that engagement, and report on it. It also provides a platform used to modify the system to suit your needs, giving it a broad reach and facility in customization and configuration to suit the needs of a client. It is offered under a software as a service (SaaS) business model, and is accessed through a web-based interface. It also has a mobile application to ease engagement away from the desktop.

The UC Davis Technology Management & Corporate Relations group (TMCR) uses Salesforce to manage intellectual property at the university & facilitate use of engagement metrics among it's constituent teams.